Tap where it says New Shortcut at the top and tap Rename to choose a name for your shortcut. Consumers will demand it, in my opinion.īut how we get there, and how brands enable, allow, and ensure that they still maintain a relationship with their customers, all remain to be seen. On the Shortcuts tab, tap the plus icon at the top right. Ultimately, smart AI assistants will have to do more and more. But by not opening the app and allowing people to connect with the brands directly, questions might arise about revenue-sharing. It would be much easier for Google’s users if Assistant would just order a coffee from Starbucks every morning. PT 4 min read You talk to Alexa on your Amazon Echo devices, and now the digital assistant is only one tap away on your iPhone or iPad thanks to Amazon's. Accrue too much value to the platform itself, and third parties will think it’s too dangerous to support HomeKit (Apple), Google Home, or Alexa.Īnd it gets even tougher when money and transactions are involved. They’re rich when many third-party products and services are available on them, and when developers and publishers feel safe investing and building on them. Engadget details what this actually means for users. However, power users will no doubt be more interested in the arrival of Siri and Shortcuts support, allowing ChatGPT to be used hands-free while also being integrated into shortcuts. Platforms are successful when they’re diverse. 1 day ago &0183 &32 ChatGPT now also supports drag and drop so that messages can be easily moved between it and other apps. or even doing it without the hooks and just operate the apps with virtual taps and data entry as needed. Soro For Sonos is available on the App Store as a one-time purchase of 7.99 (universal app for iPhone, iPad, and Mac) with no in-app purchases or subscriptions. From this point of view, Apple, Google, and Amazon should build more and more and more functionality into Siri, Assistant, and Alexa, asking developers to build more hooks into their apps. They never have to learn a different app or different interface to manage all their technology or activities: just ask their assistant of choice. The more someone can do with Siri or Google Assistant or Alexa, the better, because a user gets used to that methodology. On the user and product experience, more is better. That makes you more vulnerable to commodification, while more value accrues to Apple or Google or Amazon.įor a platform owner and smart AI assistant creator, the challenge is different. The tough question for a brand is: how much of that product experience do you open up to AI assistants? Too much, and you’re never in the picture, as the assistant always mediates access to your products for customers. Most of that can be done via Google Assistant or Siri, but some of it requires the Philips Hue app. And picking a specific color or even pattern of colors is even more complex. Dimming and brightening is a bit more complex. The Philips Hue system is enabled for smart AI assistants like Siri, Google Assistant, and Alexa.
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